--- title: Fusion | Unlocking financial freedom for financial advisors description: Fusion Capital Management is a technology-enabled RIA with an integrated wealth management platform, giving financial advisors more control over their take-home pay. --- [Skip to content](https://fusioncm.com/our-team/asiff-hirji#main-content) [![](https://fusioncm.com/hubfs/Theme/logo_main.svg)](https://fusioncm.com/?hsLang=en) - [Why Fusion](https://fusioncm.com/#why-fusion) - [Who We Help](https://fusioncm.com/#who-we-help) - [What We Do](https://fusioncm.com/#what-we-do) - [How It Works](https://fusioncm.com/#how-it-works) - [Our Team](https://fusioncm.com/#our-team) - [News & Resources](https://fusioncm.com/blog) - [Get In Touch](https://fusioncm.com/get-in-touch) - [Why Fusion](https://fusioncm.com/#why-fusion) - [Who We Help](https://fusioncm.com/#who-we-help) - [What We Do](https://fusioncm.com/#what-we-do) - [How It Works](https://fusioncm.com/#how-it-works) - [Our Team](https://fusioncm.com/#our-team) - [News & Resources](https://fusioncm.com/blog) - [Get In Touch](https://fusioncm.com/get-in-touch) [![back_arrow](https://fusioncm.com/hubfs/Theme/back_arrow.svg "back_arrow")](https://fusioncm.com/our-team?hsLang=en) ![asiff_hirji_full](https://fusioncm.com/hs-fs/hubfs/Theme/asiff_hirji_full.png?width=538&height=714&name=asiff_hirji_full.png "asiff_hirji_full") # ASIFF HIRJI Advisory Board Member Asiff S. Hirji serves on the Fusion Capital Management Advisory Board, bringing extensive experience in financial technology and digital assets. Currently, Asiff is the President of Moonpay, the leading crypto payments and Web3 infrastructure provider serving over 16 million users and 500 partners. Under his leadership, Moonpay has raised over $340 million from leading investors at a $3.5 billion valuation. Prior to Moonpay, Asiff was President of Figure, a company transforming financial services through blockchain technology. He also served as President and Chief Operating Officer of Coinbase, the world's leading cryptocurrency company, where he scaled the company over 40x in volumes and $1 billion in revenue, launched new products and expanded into new markets. Asiff's career includes significant roles in private equity and venture capital. He was a Partner with Andreessen Horowitz, focusing on helping high-potential portfolio companies scale faster. As a Senior Advisor with Bain Capital and Advent International, he drove their technology investment efforts. From 2014 to 2016, Asiff was Chief Restructuring Officer of HP, reporting directly to CEO Meg Whitman. Earlier in his career, Asiff was a Partner at TPG Capital, where he led investing efforts in Financial Services, Technology, Media, and E-commerce. From 2003 to 2007, he held executive positions at TD Ameritrade, including CIO, COO, and President, helping build it into the world's largest online broker. His leadership contributed to a 600% increase in accounts, assets, and market cap. Asiff's experience also includes roles as a Partner at Bain & Co., President and CTO of Netfolio, and a founding Partner of the Mitchell Madison Group. He began his career as a software engineer at IBM Labs. Currently, Asiff serves on the boards of Forge and Stellar Foundation. He has previously held board positions with public companies such as Advent Software and Citrix Systems Inc., as well as private companies including Saxo Bank, TES Global, RentPath, and Eze Software. Asiff's academic background includes an MBA with honors from the University of Western Ontario and a bachelor's degree in Computer Science from the University of Calgary. He has also shared his expertise as a lecturer, teaching a highly rated MBA course on Private Equity at the Haas School of Business, Berkeley. ![](https://fusioncm.com/hubfs/Theme/logo_main-1.svg) ![](https://fusioncm.com/hubfs/Theme/location.svg) 9111 Cypress Waters Blvd, Suite 140 Dallas, TX 75019 ![](https://fusioncm.com/hubfs/Theme/envelope.svg) [info@fusioncm.com](mailto:info@fusioncm.com) ![](https://fusioncm.com/hubfs/Theme/phone.svg) [817 888 8720](tel:817-888-8720) - [Why Fusion](https://fusioncm.com#why-fusion) - [How It Works](https://fusioncm.com#how-it-works) - [Form ADV](https://adviserinfo.sec.gov/firm/summary/156549) - [Who We Help](https://fusioncm.com#who-we-help) - [Our Team](https://fusioncm.com/our-team) - [Privacy Policy](https://fusioncm.com/hubfs/Fusion%20Capital%20Management%20Privacy%20Policy.pdf) - [What We Do](https://fusioncm.com#what-we-do) - [Form CRS](https://fusioncm.com/hubfs/Fusion%20Form%20CRS%2004-11-2022.pdf) Investment advisory services are offered through Coppell Advisory Solutions, LLC dba Fusion Capital Management, an SEC registered investment advisor. The firm only transacts business in states where it is properly registered, or is excluded or exempted from registration requirements. SEC registration is not an endorsement of the firm by the commission and does not mean that the advisor has attained a specific level of skill or ability. All investment strategies have the potential for profit or loss. Changes in investment strategies, economic conditions, contributions or withdrawals may significantly alter a portfolio’s performance. There is no guarantee that any specific investment or strategy will be suitable or profitable for a particular client. Past performance is no guarantee of future success. We cannot guarantee that a portfolio will match or outperform any particular benchmark. None of the content should be viewed as an offer to buy or sell, or as a solicitation of an offer to buy or sell the securities discussed. This website is a publication of Fusion Capital Management, LLC (Fusion). Information presented is believed to be factual and up-to-date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author as of the date of publication and are subject to change. Information on this website does not involve the rendering of personalized investment advice, but is limited to the dissemination of general information on products and services. A professional adviser should be consulted before implementing any of the options presented. Hyperlinks are provided as a convenience, and we disclaim any responsibility for information, services, or products found on websites linked hereto. The firm is not engaged in the practice of law or accounting. Asset allocation, rebalancing, and diversification will not necessarily improve an investor’s returns and cannot eliminate the risk of investment losses. 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